Monday, December 30, 2019

Strategic Marketing Recommendations For Apple Inc

Strategic Marketing Recommendations Ahmed Salman Argosy University Sebtemper, 24, 2014 Introduction Apple Inc is a large multinational that manufactures a wide range of technological gadgets. In the recent past, the company has faced competition from its rivals especially in the smart phone market. The increasing competition in the smart phone market poses a threat to Apple’s future success with many firms entering into this lucrative business. Google is the latest entry into the software development and smart phone market after acquiring Nokia. Samsung through its Galaxy product line has also made significant strides in the market. This report aims to demonstrate the most appropriate marketing techniques that would enable Apple to guard its market share and achieve a competitive strategy. In addition, the report will suggest the best marketing strategy that will help Apple to acquire new customers, especially in the emerging markets. 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