Strategic Marketing Recommendations For Apple Inc

Strategic Marketing Recommendations Ahmed Salman Argosy University Sebtemper, 24, 2014 Introduction Apple Inc is a large multinational that manufactures a wide range of technological gadgets. In the recent past, the company has faced competition from its rivals especially in the smart phone market. The increasing competition in the smart phone market poses a threat to Apple’s future success with many firms entering into this lucrative business. Google is the latest entry into the software development and smart phone market after acquiring Nokia. Samsung through its Galaxy product line has also made significant strides in the market. This report aims to demonstrate the most appropriate marketing techniques that would enable Apple to guard its market share and achieve a competitive strategy. In addition, the report will suggest the best marketing strategy that will help Apple to acquire new customers, especially in the emerging markets. Company background Apple Inc is a highly respected business organization in global circles due to its contribution in areas of mobile telephony and the larger technology sector. Apple Inc is renowned for its innovative technological products that attract huge attention across the world. The company manufactures and markets a number of technology products such as personal computers, computer accessories, networking solutions, software, and smart phones. Apple’s product line includes notebook PCs, Macintosh range of desktopShow MoreRelatedGb520 Unit1 Apple Case Analysis Essay1486 Words   |  6 PagesCase Analysis – Strategic Management – Apple, Inc. - Unit 1 Anahit Orbelyan GB520-03N Strategic Human Resource Management September 08, 2012 Professor Dr. Kenneth Rauch Case Analysis – Strategic Management – Apple, Inc. 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